--- title: 2015 must-win retail battles description: 2015 must-win retail battles --- [![Mobaro Retail](https://pages.mobaro.com/hs-fs/hubfs/Logos/Mobaro-Retail_Logo_POS-532408-edited.png?width=250&name=Mobaro-Retail_Logo_POS-532408-edited.png "Mobaro Retail")](http://www.mobaroretail.com) - [How it works](http://mobaro.com/retail/how-it-works/) - [Will it pay off?](http://mobaro.com/retail/will-it-pay-off/) - [References](http://mobaro.com/retail/references/) - [Insights](http://mobaro.com/retail/insights/) - [Contact](http://mobaro.com/retail/contact/) ## Insights # 2015 must-win retail battles - [Tweet](https://twitter.com/share) The global retail industry is affected by shrinking profit margins and stiff competition. In a recent **[article](http://implementconsultinggroup.com/knowledge/articles/change-and-challenges-in-retail-2015-are-upon-us/)**, Implement Consulting Group elaborates on important must-win retail battles of 2015. We have summed up the most essential points from the article for you to explore. #### Be available Today, around the clock availability is a customer expectation rather than an extraordinary service offered by few. Retailers must attend to their customers’ need of versatile pick-up services and extended opening hours. Just as important, companies need to eliminate the gap between online and offline channels and offer easy return policies, whether products are purchased in a store or online. #### Socialise The social media space might be the most important touchpoint for businesses to address. As customers do not contact suppliers directly before 57% of the purchase process is complete it is essential to engage with customers in the social space where decision-making happens. #### Inside out Customer satisfaction starts from inside a company. Employees are every retailer’s frontline and passionate employees serve as valuable ambassadors for your company. By supporting a working environment that motivates your employees and makes the customer the centre of attention you ensure a solid and sustainable base for improved customer satisfaction. #### *Want more efficient retail operations?* *At Mobaro we offer the [software and insight](http://mobaro.com/retail/how-it-works/) your retail chain needs to manage and follow up on brand, promotions, and health & safety compliance programs.*   close video [![Request a demo](https://no-cache.hubspot.com/cta/default/2795997/2a4d97da-4564-44b9-b362-787b2fcb8c4a.png)](https://cta-redirect.hubspot.com/cta/redirect/2795997/2a4d97da-4564-44b9-b362-787b2fcb8c4a) ### Recent Posts #### Mobaro A/S Frederiksgade 1, 2 8000 Aarhus C, Denmark Phone: (+45) 71 99 94 99 Mail: [info@mobaro.com](mailto:info@mobaro.com) VAT: 33 16 25 10 © Mobaro 2016 All rights reserved · [Privacy & Cookie Policy](http://mobaro.com/cookie-policy/) ![](https://www.facebook.com/tr?id=1132826103437859&ev=PageView&noscript=1) ![](https://dc.ads.linkedin.com/collect/?pid=75777&fmt=gif)