--- title: From strategy to execution description: Have you ever gotten an idea so great that you simply had to realise it? And somewhere along the way the project stalled and eventually got scrapped? image: https://pages.mobaro.com/hubfs/Imported_Blog_Media/winding-road.png --- [![Mobaro Retail](https://pages.mobaro.com/hs-fs/hubfs/Logos/Mobaro-Retail_Logo_POS-532408-edited.png?width=250&name=Mobaro-Retail_Logo_POS-532408-edited.png "Mobaro Retail")](http://www.mobaroretail.com) - [How it works](http://mobaro.com/retail/how-it-works/) - [Will it pay off?](http://mobaro.com/retail/will-it-pay-off/) - [References](http://mobaro.com/retail/references/) - [Insights](http://mobaro.com/retail/insights/) - [Contact](http://mobaro.com/retail/contact/) ## Insights # From strategy to execution - [Tweet](https://twitter.com/share) ## [![winding road](https://pages.mobaro.com/hs-fs/hubfs/Imported_Blog_Media/winding-road.png?width=531&height=353&name=winding-road.png)](https://pages.mobaro.com/hubfs/Imported_Blog_Media/winding-road.png) Have you ever gotten an idea so great that you simply had to realise it? And somewhere along the way the project stalled and eventually got scrapped? It can be a long and winding road to get from a great idea, to a productive strategy phase, to actual execution of an idea or a plan. In a Forbes interview, Wharton management professor Lawrence G. Hrebiniak explains why companies tend to focus much more on strategy and planning and less on execution. Read **[full interview](http://www.forbes.com/sites/knowledgewharton/2013/08/02/102013/)**.   --- #### *Want more efficient retail operations?* *At Mobaro we offer the [software and insight](http://mobaro.com/retail/how-it-works/) your retail chain needs to manage and follow up on brand, promotions, and health & safety compliance programs.*   close video [![Request a demo](https://no-cache.hubspot.com/cta/default/2795997/2a4d97da-4564-44b9-b362-787b2fcb8c4a.png)](https://cta-redirect.hubspot.com/cta/redirect/2795997/2a4d97da-4564-44b9-b362-787b2fcb8c4a) ### Recent Posts #### Mobaro A/S Frederiksgade 1, 2 8000 Aarhus C, Denmark Phone: (+45) 71 99 94 99 Mail: [info@mobaro.com](mailto:info@mobaro.com) VAT: 33 16 25 10 © Mobaro 2016 All rights reserved · [Privacy & Cookie Policy](http://mobaro.com/cookie-policy/) ![](https://www.facebook.com/tr?id=1132826103437859&ev=PageView&noscript=1) ![](https://dc.ads.linkedin.com/collect/?pid=75777&fmt=gif)