Every year retailcustomerexperience.com releases a white paper ranking the top 100 global retailers in a number of categories, including best overall customer experience. While a fair share of the companies making the list has changed from last year, some companies manage to deliver a second to none customer experience day after day. It is no surprise that Amazon tops the list once again, but it is worth noticing how the company manages to accommodate the needs and requests of its customers.
Amazon
Amazon’s mission ‘to be Earth’s most customer-centric company where people can find and discover anything they want to buy online’ is ultimately what makes the company capable of brushing aside its competitors' attempts to outmatch its superior customer service. Making it easy to find the product you are looking for, the infamous ‘one-click’ checkout option and a horde of customer service specialists are just some of the characteristics that helped to secure Amazon the top spot on the 2016 best retail customer experience list.
The Seattle-based retailer bases its business on four key principles:
• Customer obsession rather than competitor focus
• Passion for invention
• Commitment to operational excellence
• Long-term thinking
These principles have positioned Amazon as one of the biggest retailers in the world with 2 million retail brands, small businesses and individual sellers currently using Amazon's e-commerce platform. All this while maintaining and constantly developing a world-class customer service.
