Have you ever gotten an idea so great that you simply had to realise it? And somewhere along the way the project stalled and eventually got scrapped? It can be a long and winding road to get from a great idea, to a productive strategy phase, to actual execution of an idea or a plan.
In a Forbes interview, Wharton management professor Lawrence G. Hrebiniak explains why companies tend to focus much more on strategy and planning and less on execution. Read full interview.